Lawline CLE Course — 65 Minutes

Topics to be covered include:

• Overview of the different interests that trademarks, the right of publicity and the First Amendment are intended to protect
• Discussion of cases involving the use of genuine trademarks to identify fictitious products and the unauthorized use of branded goods in entertainment media and the unauthorized use of celebrities in fictional works
• Analysis of whether apparently inconsistent cases can be reconciled

Learning Objectives:

• Gain an understanding of the principles and objectives of trademark law, the First Amendment and the right of publicity
• Examine how disputes are resolved between parties asserting conflicting rights over the use in entertainment content of trademarks, branded products and the name, likeness or other indicia of the identity of public figures
• Identify where the line is drawn – or sometimes is blurred – over competing rights